Why We Choose to Do A TV Advert?

When we first got into our group we decided that we wanted to produce a music video. We thought at the time that this was best for us because we all had a good general knowledge of music genre. But when making notes of different video’s and brain storming ideas we decided that a music video would not suit our creative nature.

We then focused our ideas onto making a television advert after seeing many different advertisements from past and present television. When making a television advert we have to decide on what the product is we are going to advertise and what is the best way of showing it. We needed to do this because the main point of making television adverts is to sell the product you are advertising. If an advert is not standing out or doesn’t make the audience want the product then it is classed as unsuccessful. The best adverts are normally the most obscure ones around. The ones that stick in your mind are the ones that will be the most successful.

This is why when we create our television advert we want ours to be the one that sticks in the mind of the audience and sells the product well. To do this we will need to make sure we have used many different editing ideas, camera shots and keep the audience entertained and not want to turn it off.