Watching this advert, It shows a clear idea of what Horlicks are trying to promote through this advert and their drink. When watching it for the first time, as a viewer it was affective as the idea of consuming the drink after a long day at work shows what their product is trying to express, 'a relaxing, soothing drink'.
The advert consists of various quick cuts and editing, switching between different people in different locations. The narrator speaks over the quick close up shots to help the viewer establish what the advert is about.
The horlicks advert begins with various people making coffee in the morning before work. There are close up shots between these quick cuts of the coffee and the process in making it. As the advert continues the narrator speaks over sections on the clips in which the people are seen to be making coffee or tea. This helps the audience to recognise the other two main hot drinks that are regularly consumed within an average persons day. The ending of the advert helps to bring together the other elements of the advert, in which it show's a woman coming home from a busy day at work, putting up her feet and making her self a Horlicks. Narrator then begins to say that 'Horlicks is the only drink that makes sense in the evenings' as which this presents what Horlicks is trying to promote to their market as an evening drink.
Overall I feel that this Horlicks advert its relatively effective in which the quick close-up cuts and precise angles in-fluctuate the audience into the purchase of this product. As research into a variety of hot drink adverts, we found this overall useful and helped us to establish some of the conventions into hot drinks advertisement.
Options Hot Chocolate Advert (USA)
In my view I feel this advert is an effective one because it is one of those few adverts that you remember for a long time. It is based on a speed dating format in which a young to middle aged lady meets men who have the characteristics (and the attire) of the different flavors that options produce. She speaks to each one of them as they give a little description of themselves. In the end she falls for the mint chocolate flavor as they start franticly kissing in the middle of the scene.
They also advertise in the advert that the options hot chocolate is also only 40 calories. This is a good input because when you think of hot chocolate you always think it is going to be high in calories. The surprising thing in this however is that the 40 calories is in small writing in the corner of the screen. This might have something to do with American advertisement because in British adverts one of the main selling points is that its low in calories.
The end scene in the advert shows all the different flavors of hot chocolate lined up facing the camera with the caption 'Options There's One That's You' showing at the bottom of the screen. I feel that this is a good caption as it shows all the flavors that they make and the brand name all in one shot.
The only disadvantage that I can see from this advert is that when the speed dating format is in place the other flavors of hot chocolate are shown to be almost weird and disappointing. This does not seem like a good way of showing the other products. however the caption at the end of the advert does counter balance this.
Overall i feel that this advert is an effective example as it keeps the audience entertained, constantly reminds you of what the product is that they are advertising. These are the main selling points when it comes to a successful television advert.
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