What market should we focus on?

When deciding to do a TV advert we were not exactly sure which market we wanted to focus on. We decided after much consideration that the most suited market for us would be the food and drink.

As we thought that this would suit us most we then had to decide on which area in food and drink we should use our knowledge on. Then after searching on a video site Youtube, looking at different ideas we decided the one that suited our ideas the most was to do a hot chocolate advert. We chose this because the ideas we had and wanted to convey on our television advert would work the best with a hot drink. The ideas we had were to use an upmarket standard of advert that oozes class and safistication.

The next step was to create a questionnaire and interview on our ideas and see what the general public and people inside the industry think.