Research Questionnaire

As part of our market research, we decided to do some primary research by coming up with a few appropriate questions that we could use in a simple questionnaire. Being able to recognize some opinions from a variety of people is important, as it shows that market research is a valuable part of information before any brand/organisation begins to develop its product and its advertisement campaign.

1. Use an adjective to describe drinking a hot chocolate drink?

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2. How many times a week do you consume a hot chocolate drink?

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3. What do you enjoy about drinking a hot chocolate?

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4. If we were to create an advert for a hot chocolate drink, what in your opinion should we include?

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5. What do you look for in a luxurious hot chocolate brand?

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