The questionnaire we handed out to people gave us a real indication on where to take our ideas about making a hot chocolate advert. We received many different words to describe a luxurious hot chocolate, but the one we thought stood out the most was 'Indulgence', which was a possible choice for our brand name. When we asked about what the selection of people would include in a hot chocolate advert, the minority of people came back with the words 'comforting and warm'. From these results, we have established that the ideas we came up from in the beginning were similar against what people wanted to see from a hot chocolate advert, hence we wanted to convey a very relaxed atmosphere and scenario. This is what we felt appealed most in a hot chocolate television advert.
No comments:
Post a Comment