What makes a good TV Advert?

One way to make a good television advert is to use people in the commercial. By using people in the advert the viewer gets a more reality feel to it. It gets the viewer to create an understanding with the advert and appeals to them more. This is why when we create our advert we want to use a human to create that bond.

Planning - One of the main aspects of creating a good television advert is to plan out what you are going to do first. If you plan out exactly what you are going to do you will then realise any mistakes or misunderstandings that might happen. If you were not to plan your television advert before you did it then straight away you will be able to see the chaos and confusion when watching it.

Scenery/Setting - Another big part of making sure you make a good television advert is to choose the background and setting wisely. This is because if you can crack the setting of a TV advert the rest will be a lot easier. An example of this would be the recent advert for the audi R8 advert which uses a white background so you will focus only on the car. This is very clever marketing.

Sound - This is a main feature in a television advert as it provides it with appeal and draws the audience into buying the product being advertised. And this is the only reason we make television adverts. By using the right sound (just like settings) the rest will flow and make the advert more appealing.