Establishing that our character we have chosen our advert was a professional working/middle class woman, we wanted to create a high quality luxurious drink. Thinking of various idea's we wanted to stick with the theme for something high quality and luxurious. We were looking for something quite simplistic and charming yet something that would reflect our product persona; so the audience are capable of relating to what type of product it is we were advertising.
Another aspect to the name was that we wanted it to be short and quirky, nothing to hard to pronounce or remember. We learnt this from looking at the forms and conventions of brand marketing and advertisement.
After a few group discussions we came up with a few ideas of brand names:
- Chocolate Delight
- Creamy and sweet
- Chocolate heaven
- Creamy coco
- Indulgence
After our discussion we finally chose 'Indulgence'. We felt this covered all aspects that meet our specification and also the results we received from the questionnaire. 'Indulgence' captures the product perfectly, as we intended the beverage to be a high quality drink that consumers would always buy as a treat or on a regular basis.
We also looked at a tag line/slogan to our product and looked around at french words that we could possibly use to add a sense of sophistication. After typing in various taglines and slogans into google translate, we came up with 'Cacao Parfaite'....meaning 'Cocoa Perfection'.
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