As we started to firm some idea's up, we decided to record and present a quick yet effective pitch that helps express our current ideas and puts them into context. Many professional advertising brands will often present a pitch to their board of representatives, who will make decisions and criticism before the advert/product can be developed and produced for the consumer. It is important to review over a pitch as the regulations, code of conduct and conventions of the advert have meet a very high standard.
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