Pop-up ads or pop-ups are a form of online advertising on the World Wide Web intended to attract web traffic or capture email addresses. Pop-ups are generally new web browser windows to display advertisements. The pop-up window containing an advertisement is usually generated by JavaScript, but can be generated by other means as well.
A variation on the pop-up window is the pop-under advertisement, which opens a new browser window hidden under the active window. Pop-unders do not interrupt the user immediately and are not seen until the covering window is closed, making it more difficult to determine which web site opened them.
As part of an advertising package for a new product, we have looked and researched into creating a simple web popup for our product. Using the web it will allow the products awareness and promotion to grow. Having researched some example of web ad popups we have established what we could include in our products popup to maximise awareness and promotion. Still using the simplistic black and white colour scheme, which will again allow the advert to look sophisticated we wanted to imply this style of advertising throughout the rest of the advertising scheme.
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