This 2008 Galaxy chocolate advert was a big influence on coming up with some idea's for our advert and product. The context in which the Galaxy advert is set, is what we aim to achieve..something luxurious, tempting and up market. This advert uses a variety of the conventions we are looking to use. The way the advert flows, the music and the voice over all work together to promote their chocolate. We look for inspiration in this advert, in some of the aspects we could possibly use on our hot chocolate product.
This recent Horlicks 'Made for Evenings' ad, is effective in its own way as the variety of quick close up shots work effectively. It shows a quick storyline from morning to evening which implies the idea of their product being enjoyed after a hard day at work in the evening. I particularly enjoy this advert as its something everyone can relate to and feel a sense of comfort and connection towards what Horlicks are trying to promote. If we could somehow take some aspects of this advert, develop the idea further we could possibly use a similar storyline that will suit our product the best.
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