This is our Radio Advert we have created as part of our Ancillary task. We used a womans voice in the radio advert because we felt it would appeal the best to our target audience (women). If we had used a male voice we could be seen as contridicting ourselves with our target audience.
As we create these advertisement tasks we wanted to keep with our main theme, class and sophisticaiton. We felt if we kept with the same theme throughout our campain it would become more of a symbol the the audience. They would be able to pick up straight away who we were and what we were trying to promote.
As in our television advert the women went into a dream state of mind as if she was in paradise. So we decided it would be best to stick with that theme in our radio advert and keep the atmosphere at a tranquill state. This we feel helps again to symbolise what our product actually is about. Finally we decided that in order to promote and sell our product at its full potential we wanted to add that little bit of class into it. This we feel went well with our female narrator. She added a sence of temptation to the product witch is key when advertising. Because if your advertisement does not go with your product, sales will not commence.
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