We originally had a 2:04 minute long online version for people to view. But as we have to make our advert suitable for global expansion we needed to drastically cut down the 2minutes 4seconds to around 30 seconds, so it could be broadcasted on television, as a TV Commercial. Reluctant that we might loose the story plot of the advert if we cut it down, we made sure as we selected the most crucial shots and scenes of the advert to ensure we still had the ability to express the story of the character and imply our product towards to audience. I feel that we have successfully managed to keep the plot of the advert as it is still evident that the same events occur in the corresponding order.
It is seen that some companies will broadcast longer versions of their adverts online or may first show there original long version on TV in a break after a highly rated TV programme such as XFactor or the Superbowl and then later broadcast the shorter version. For instance the new 'Lucozade advert' is around 30-40 seconds when broadcasted on the television but has invited you to watch the full version of the advert on their website/or YouTube.
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