Researching various brands and their products for inspiration we found one brands product design that stood out from the rest and we instantly related our product to the style and appeal of this brand, Gu. Gu is a luxury desserts brand, offering a wide range of chocolate products; brownies, ice-cream, truffles, hot puddings...etc. After recognising some of the brands adverting style, we wanted to incorporate similar aesthetic qualities which we would apply to our product but also use in the magazine advert. Gu's simplistic style of black, a white logo and an enticing photo of the chocolate product captured our imagination to design our product to this simplistic and sophisticated style; but adding our own specific designs to fully develop our product. There is a recent trend for food and drink brands using a minimalism stylish design to improve their products appeal to their target market, and also to reflect the actual product. Most of these styles used are often associated with high quality, luxury and up market products and brands.
No comments:
Post a Comment